1. The Cloths
You don't need a uniform to look like your group belongs together. Between the 'average' style of everyone, the style of music you are playing, and the feeling you are trying to create, you should be able to identify and physically articulate how you want to construct yourselves. Say the exact feeling out loud with each other. Then when preparing for a show, everyone can consider that very word, or phrase and pick the perfect ensemble.
2. The front man
Nearly every band that makes it big has a front man. This lead figure will define you. He will be the name on everyone's lips and the others will be 'the drummer' and 'the keyboard player.' Take extra care to decide who this is, and figure out how he has to be for the group image to be successful.
Example: If the lead singer/front man does nothing but stand at a mic and sing, it's very difficult for the rest of the team to make a show exciting. They can jump and rock and dominate their instrument, but without the charisma from that key player, it's just a bunch of lost energy.
3. Grooming
Bands change their image drastically over time. The transition observed in most that survive more than a few years is as follows: Clean cut, precise hair, and otherwise looking like a model for the Gap. As fame progresses, there is a tendency to move towards the unruly. Untamed hair, facial hair that comes and goes, well worn cloths, and now looking like the product of some industrial waste land. Find your passion and get your groom on, but do it consistently across the band!
4. Stage presence
The same band can play the same music in the same venue to the same people with different results just by the way they act on stage.
Should you all smile- or are you too cool for school?
Jump, kick, and rock? Dance? Casual?
You decide- just make sure you do it together and on purpose.
Before and After:
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